Matt Choi is a 27 year old content creator, entrepreneur, and fitness enthusiast. Matt is a former Division 1 football player at Monmouth University and started his entrepreneurial journey as a personal trainer helping people develop their health and wellness strategy. 

During the Pandemic, Matt started to double down on creating content and building out his personal brand around his passion and interests. Now he operates a media company that helps him showcase his fitness challenges and workouts by creating content at scale. He has built a community of followers over 500k across Tik Tok, Instagram, and YouTube. 

Matt lists mental and physical health as a top priority in his life. He has completed multiple marathons, endurance challenges, and ultramarathons like the Grindstone 100 mile ultramarathon. Matt continues to push his body mentally, physically, and spiritually to be an example of what humans can accomplish if they shift their mindset and step out of their comfort zone. Matt is now looking to raise money for disabled athletes for the NYC Marathon in November 2022.

Hometown/where you live now Gaithersburg, MD/Austin TX

Sports/activities you participate in – Football, running, pickleball, climbing

Stats/accomplishments – Marathoner, ultra marathoner, sub 3 hour marathon, college football player

How you use Kane’s as part of your active recovery – I use Kanes post run, post workout and especially post marathons.

Social handle @mattchoi_6